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CONFERENCE - Presentations

Health-2-Market Final Conference

,
at The Hotel, Brussels, Belgium

Presentations

Opening Remarks and Projects’ results

One day to follow the road from research to market (Svetlana Klessova, Director, inno TSD, France)

First "pit stop": IPR

The (Re)New(ed) Ethics of Utilization (Bowman Heiden, Deputy Director of the Center for Intellectual Property, University of Gothenburg/Chalmers University, Sweden)
IPR - Thoughts from the back office (Head of Growth Projects, MRC (Medical Research Council) Technologies, United Kingdom)

H2M tool: annotated templates for H2020 on innovation & exploitation

Annotated templates for Horizon 2020 (Caterina Buonocore National Contact Point Health, demographic change and wellbeing for Horizon 2020, APRE – Italian Agency for Promotion of European Research, Italy)

Second “pit stop”: Entrepreneurship and business planning

Entrepreneurship & Business Planning (Philippe Chereau, Professor of Strategy and Entrepreneurship, SKEMA Business School, France)
Access to finance for life science and healthcare SMEs (Christian Suojanen Co-founder and chairman, TTS Global initiative, United Kingdom)

H2M tool: e-learning, mobile app and MOOC

Health-2-Market mobile application (Krisztina Toth, Project Manager, Europa Media, Hungary)

Third "pit stop": Marketing in Health/Life Sciences

Marketing in Health-Life Sciences, (Antonios Stamatogiannakis Professor of Marketing, IE Business School, Spain)
"Extraordinary measures" (Claire Bastien Associate Professor, IE Business School, Spain)

H2M tool: How-to guidebook

H2M tool: How-to guidebook (Peter Häfner Senior Innovation Manager, Engage AG, Germany)

Concluding remarks

Some concluding Remarks (Svetlana Klessova, Director, inno TSD, France)