CONFERENCE - Programme
Health-2-Market Final Conference
Technology transfer specialists and leading European business schools, innovative entrepreneurs, big pharma executives’, start-ups’ advisors and investors will guide you along the road from research to market with three thematic "pit" stops:
Do not miss this key opportunity to share experience, benefit from best practices and engage with peers and investors in face-to-face meetings and networking.
PARTICIPATION IS FREE OF CHARGE. PLEASE NOTE THAT PRE-REGISTRATION IS MANDATORY.
8h30-9h00 Registrations and welcome coffee
9h00-9h30 Opening Remarks and project’s results
9h30-11h00 First "pit stop": IPR
Academic research can be developed into marketable products via different path: start-up creation (developed in the 2 other pit stops), service contracts, licensing... To this end, IP protection is fundamental.
The speaker and panelists will address the following questions: What to do with research results? What is their value? How to protect them? What about open innovation? First leads towards exploitation (licensing, start up creation...)? Is IPR different between individual research projects and collaborative research projects?
11h00-11h05 H2M tool: annotated templates for H2020 on innovationExploitation of results should be thought of from the beginning of a project. To support this, the project team has developed some annotated templates that are useful for applications to various H2020 instruments.
11h05-11h30 Coffee break
11h30-13h00 Second "pit stop": Entrepreneurship and business planning
A major issue when creating a start-up is financing, an overview of possible financing route will be presented. The panel discussion will then provide insights on how to meet VC and how to obtain more general support. Experiences will be shared by a H2M beneficiary and 2 start-up, which have already raised some money.
Some of the points and questions the speaker and panelists will address are: The entrepreneurial mindset: a different perspective of value creation; What is my market? The entrepreneurial approach of market selection; How can I convince investors? What does business planning entail? From idea to business model to business plan?
13h00-13h05 H2M tool: e-learning, mobile app and MOOCTo support new entrepreneurs, the project team has developed e-learning modules, and MOOC is in its launch process.
13h05-14h30 Lunch break
14h30-16h00 Third "pit stop": Marketing in Health/Life SciencesHaving a good product is not enough, marketing is also extremely important; however, in the pharmaceutical or biotech industry, there are some necessary steps to go through to market a drug. Often a small pharmaceutical company or biotech will not bring its product to market but will rather sell its clinical candidate; the questions then are what are pharmaceutical companies looking for in clinical candidates and how to approach them. Experiences will be shared by a H2M beneficiary. Some of the questions the speaker and panelists will answer are: What is your market? How to approach potential customers? What do big pharma companies want? How to develop a marketing strategy? How to implement your marketing strategy?
16h00-16h05 H2M tool: "How-to-do" guidebookTo support new entrepreneurs, the project team has developed a "how to-do" guidebook
16h05-16h30 Concluding remarks
16h30-18h30 Coffee break (possibility for the participants to network
among themselves in parallel to the 4th "pit stop")
17h00-18h30 Fourth "pit stop": Ask the expertsSpeed "dating" – participants will choose when registering for the event with which theme expert they wish to talk to (20 minutes minimum time slots).