SEMINARS - Description
Marketing of Innovative Products in Health/Life Sciences
Although an effective marketing plan is essential for long-term commercial success, this need is even greater for innovative products. The reason is that when a product is innovative, benchmarking and following known "success recipes" becomes problematic. This is obvious by the fact that most innovative products are registered as failures soon after they enter the market. As many health research outputs can, broadly, be considered as innovations, this seminar will provide participants with the necessary knowledge and skills to generate a comprehensive marketing plan to successfully launch their innovative research outputs in the market.
The seminar aims at delivering the framework to understand and to deal with innovation strategic concepts. Apart from all new before-mentioned concepts, at the end of the course, trainees will be familiar with the strategic way of thinking in order to market disruptive innovation.
Note: Technical issues such as patents, intellectual property rights, etc., will not be covered in this seminar. For other Health-2-Market training events and material on IPR issues, please visit www.health2market.eu.
This course is appropriate for any researcher who is interested in getting involved with the marketing of their research outputs, from any position (e.g., entrepreneurial, or as a member of a larger organization)
IE Business School - IE University, one of the most renowned business schools in Europe, is responsible for the seminar curricula and training. IE University is a major part of the IE Higher Education (IE), a leading international group of higher education and research institutions well renowned for its innovative and entrepreneurial character. IE initiated activities in 1973 with IE Business School (ranked as a top-3 business school in Europe for three consecutive years (2012-2014) by the Financial Times). Its International, Executive and Distance Learning programmes, are consistently ranked in the top tier of business schools and learning programmes, by media like Financial Times, Business Week, The Economist, The Wall Street Journal and Forbes among others, and holds accreditation by EQUIS (European Quality Improvement Systems), AMBA (Association of MBAs) and AACSB International (The Association to Advance Collegiate Schools of Business), that internationally recognize the quality of its learning programmes.
Q-PLAN International (www.qplan-intl.com), an innovation and management consulting company, is responsible for organizing the seminar. Q-PLAN International is the market leader in Greece in the development and implementation of Management Systems with more than 600 certified clients, practically from all business sectors, incl. the Health sector. On top of it, the company provides hands-on support to start-ups and SMEs (mainly of the ICT, environment and health sectors) in the design and implementation of their R&D and innovation strategies as well as in the implementation of their international networking and/or knowledge transfer activities. Overall, QPLAN International employs more than 25 highly-skilled personnel and retains an extensive network of innovation experts in EU-27 and in particular in South-Eastern Europe.
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Participation for the seminar is free of charge but pre-registration is mandatory!
Registration is closed