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SEMINARS - Trainer

Marketing of Innovation & Effectual Entrepreneurship in Health Sciences

at seminar room of 'MRC House', 8 Parului Str, Craiova, Romania

Pascaline Thiébaut Pascaline Thiébaut

With 20 years experience in marketing strategy and innovation within large groups (Nestlé, Sara Lee, Carrefour…), Pascaline now supports companies in conducting innovative projects from strategy definition to launching throughout innovation process. She also specializes in all matters regarding sustainable development applied to innovation. Since 2011, she is a certified ISMA360° consultant and trainer at ViaNoveo. Pascaline is an HEC Paris graduate and holds a Masters degree specializing in Sustainable Development Strategic Management (SKEMA).

From whom

SKEMA Business School (http://www.skema.edu),the School of Knowledge Economy and Management is a leading international business school in the field of innovation management. With more than 40 faculty members and scholars specialized in the domains of Entrepreneurship and Innovation, SKEMA has been developing learning tools and methods to bridge the gap between theory and the practice of strategic management of innovation and entrepreneurship. SKEMA expertise is disseminated from its French, USA, and Chinese campuses and incubators throughout its 30000 alumni and hundreds of entrepreneurs trained in its entrepreneurship executive education programs.

The Training will be provided by VIANOVEO (www.vianoveo.com).ViaNoveo sells its SAAS collaborative software ViaDesigner® integrating ISMA360® (Innovation Systemic Marketing Analysis, SKEMA Business School). It helps its customers to simulate how their innovation will best find its market positioning, thereby identifying & developing growth leverages, and designing access-to-market strategy. ViaNoveo provides the Certification for ISMA 360® methodology, and related consultancy missions. Our offer makes it possible to analyse, rationalize and define market access strategies for innovations. Based on ISMA360®, our products and services help define the best strategic choices in the field of innovative project management.