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SEMINARS - Description

Cutting Edge Decision Making Tools for Entrepreneurs

at IE Business School, Madrid, Spain


Managing a business at its core involves making good decisions. While most entrepreneurs will seek training in techniques in specific functions of the business like finance, marketing, and accounting, few are trained in decision-making. While it is important to understand the techniques involved in running the business, it is just as important to be a good decision maker.

This seminar will provide participants with the necessary knowledge and skills to structure a decision problem, generate options, and select the best alternative in a consistent and unbiased way, enabling them to make the best possible decisions in their business ventures.

The seminar aims at delivering the framework to analyze problems and make strategic decisions mitigating the effects of psychological biases. At the end of the course, trainees will be able to approach decision-making in a structured way, to recognize the biases that affect decision-making, to correct for these biases, to make consistent choices, to make decisions in groups, and to incorporate past experiences in future decisions in order to improve their quality. In addition, we will discuss participants' own decisions and how they could be improved and a practical business case involving a critical decision.

For whom

This course is appropriate for any

  • Researcher who is interested in marketing their research outputs
  • Entrepreneur in the life sciences who wants to make better decisions
  • Technology transfer professionals who want to better market their technologies

Organizer – From whom

IE Business School @ IE University, one of the most renowned business schools in Europe, is responsible for the seminar curricula and training. IE University is a major part of IE Higher Education (IE), a leading international group of higher education and research institutions well renowned for its innovative and entrepreneurial character. IE Business School was ranked as the best business school in Europe for 2012 by the Financial Times and is active since 1973 with.
Its International, Executive and Distance Learning programmes, are consistently ranked in the top tier of business schools and learning programmes, by media like Financial Times, Business Week, The Economist, The Wall Street Journal and Forbes among others, and holds accreditation by EQUIS (European Quality Improvement Systems), AMBA (Association of MBAs) and AACSB International (The Association to Advance Collegiate Schools of Business), that internationally recognize the quality of its learning programmes.

Join us and …

  • Improve your decision-making skills
  • Learn a framework that will allow you to analyze any decision problem
  • Interact with other life science entrepreneurs, learn about their experience and hurdles in making decisions
  • Seize the opportunity!


Participation for the seminar is free of charge but registration is mandatory! Deadline for registration 7th February 2014 (midnight)