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SEMINARS - Description

Identifying and evaluating entrepreneurial opportunities

at Semmelweis University - Health Services Management Training Centre, Budapest, Hungary


A common mistake that entrepreneurs often make is trying to promote a solution (i.e. technology or product) to a problem that they have not fully understood and to stakeholders that they have not properly identified and analyzed. Using techniques of divergent and convergent thinking, this course helps aspiring entrepreneurs to identify and examine in detail real and important problems before venturing.

At a second stage, the role of stakeholders (customers, influencers, media, the state & regulatory agencies, etc.) is analyzed in depth. This is particularly important for entrepreneurs in health sciences, where innovative products & technologies often face considerable suspicion or even opposition from various groups such as regulators, media, religious groups etc.

At the third stage, and only after the problem and stakeholders have been fully identified and analyzed, strategies for devising a winning solution and successfully venturing a business are discussed.

This seminar thus offers a comprehensive toolkit for identifying and systematically evaluating new business opportunities. Using hands-on learning and real business cases, it helps participants to apply the same principles in analyzing and evaluating their own business ideas in order to maximize their chances of success in the market.

For whom

This course is appropriate for any researcher who is interested in identifying and evaluating opportunities for entrepreneurship, and starting his/her own business.

From whom

IE Business School - IE University, one of the most renowned business schools in Europe, is responsible for the seminar curricula and training. IE University is a major part of the IE Higher Education (IE), a leading international group of higher education and research institutions well renowned for its innovative and entrepreneurial character.IE initiated activities in 1973 with IE Business School (ranked as the best business school in Europe for 2012 and 2013 by the Financial Times). Its International, Executive and Distance Learning programmes, are consistently ranked in the top tier of business schools and learning programmes, by media like Financial Times, Business Week, The Economist, The Wall Street Journal and Forbes among others. IE Business School holds accreditation by EQUIS (European Quality Improvement Systems), AMBA (Association of MBAs) and AACSB International (The Association to Advance Collegiate Schools of Business), that internationally recognize the quality of its learning programmes.


All seminar and speaker costs are carried by the EU-funded Health2Market project. Travel and hotel costs for participants cannot be reimbursed.

Organizer of the seminar

Europa Media Non-Profit Limited (www.europamedia.org) is an independent, non-profit organization based in Budapest, Hungary. Europa Media's mission is to provide the public with clear, structured and concise information regarding the complex structure of the European Union and the available funding opportunities it offers. Since its establishment in 2003, Europa Media has been working to provide and present dispersed and highly technical information regarding EU policies, funding opportunities and programmes in a streamlined and simplified manner to potential stakeholders in Europe and worldwide. To this end, Europa Media has developed, launched and publicized a variety of information sources and tools including web platforms, publications and events. Additionally, Europa Media is a leading European training provider, with more than 100 trainings, comprehensive e-courses, e-training services and other web-based information systems successfully developed and organized.

Join us and …

  • Understand fully what constitutes an opportunity for entrepreneurship
  • Analyze an opportunity and its constitutive parts, as well as evaluate its attractiveness
  • Apply these principles to successfully starting your own business

Participation to the seminar is free of charge but pre- registration is required!

Registration will be open until: 5th of September 2014