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SEMINARS - Programme

Cutting Edge Decision Making Tools for Entrepreneurs

at IE Business School, Madrid, Spain

Preliminary seminar agenda

1 day of intensive, action-based learning with many hands-on examples and best practices

0915 - 0930 Opening and Introduction
0930 - 1100 The decision making framework, framing the decision
1100 - 1130 Coffee break
1130 - 1330 Gathering intelligence and making the choice
1330 - 1445 Light lunch
1445 - 1545 Group decision-making
1545 - 1640 Workshop: Analyzing and Improving YOUR Decisions
1640 - 1710 Coffee break
1710 - 1830 Case Discussion: A pharmaceutical product launch decision

The seminar day will start with a brief lecture introducing a framework that will put a structure that can be applied to any decision. This will be followed by a discussion of how to improve your decisions by determining the most appropriate framing. The morning session of the seminar will end with techniques to gather intelligence and make choices in an unbiased way. The afternoon session will consist of group decisions and a workshop, in which seminar participants will be required to apply the learned concepts in THEIR SPECIFIC CASES. Participants will share their experiences and solutions they found to improve their decisions. Finally, a business case involving a decision to launch a pharmaceutical problem will be analyzed to apply and consolidate the knowledge.